Tell Your Story on Facebook… the Right Way

image-facebookMy good friend and creative partner, Maria Benson (Ms. Clique) sent me a tweet (a Twitter message) and asked me to share a small business tip (she periodically does this to keep me on my toes, I think). After she made that request, I saw a great blog post entitled “10 Tips for Mastering Facebook” that provides some great tips. So let me begin by sharing some don’ts before you read about the dos. I’ll focus on Tip #7… Etiquette should be a top priority.

Your Facebook business page (and for that matter your personal page) is not your online journal. It is not where you express the random emotions that you are having today. Consider it an online face for your business, similar to your website with a little more activity. Do not write about the awful day that you’re having. Do not post negative comments about your customers, your vendors or your employees. Do not wage a social media war with media representatives. Be nice, be polite and be professional at all times.

Think of your business strategy and your communication or marketing plan and be strategic in what information you distribute… and when. Remember that you only have the reader for a small amount of time. Why focus on something negative when you could be sharing positive news?

When posting, always think about what the first time reader would think of your content and ask yourself the following:

  • Is the content informative?
  • Is the content engaging?
  • Is the content relevant to the product or service that you provide?

 If the answer to any of these questions is no, then you should rethink your post.

You have the ultimate power to tell your story and connect with your audience. Take the time to do it the right way and you will keep your reader coming back time and time again.


Sharing Your Past with Kids Today…Would You Do It?

Recently, I provided comment to a CNN story that followed up on President Barack Obama’s announcement of the My Brother’s Keeper initiative. During the announcement, he stated that when he met the young men of the “Becoming a Man” program, he shared his story (including drug use) and admitted that he had made bad choices. The focus of the CNN story was would you share stories of your past with your children or others.

The program that I spoke of in my comments is the INSPIRE Program of Florence Crittenton. The mission of the Inspire Program is “women INSPIRING the teenage girls of Florence Crittenton through personal stories of life’s overwhelming challenges . . . and eventual triumphs.” The program is a volunteer program that enables women to INSPIRE teen girls who are overcoming issues of abuse, neglect, teen pregnancy, teen parenting and behavioral and/or mental health problems. INSPIRE gives successful and dynamic women the chance to share their personal experiences with overcoming obstacles, developing self-esteem, and achieving goals and dreams. Sharing these stories in a group setting gives the girls a higher level of self-awareness, confidence, character and achievement.

There are many programs out there like Becoming a Man or INSPIRE but honestly, you really don’t need one. You’ve heard it before, tell your own story — no one can tell it better than you. No matter what you’ve done or how bad it was, you survived it… and sharing your story may help someone else survive, or better yet, avoid a negative path all together.