My good friend and creative partner, Maria Benson (Ms. Clique) sent me a tweet (a Twitter message) and asked me to share a small business tip (she periodically does this to keep me on my toes, I think). After she made that request, I saw a great blog post entitled “10 Tips for Mastering Facebook” that provides some great tips. So let me begin by sharing some don’ts before you read about the dos. I’ll focus on Tip #7… Etiquette should be a top priority.
Your Facebook business page (and for that matter your personal page) is not your online journal. It is not where you express the random emotions that you are having today. Consider it an online face for your business, similar to your website with a little more activity. Do not write about the awful day that you’re having. Do not post negative comments about your customers, your vendors or your employees. Do not wage a social media war with media representatives. Be nice, be polite and be professional at all times.
Think of your business strategy and your communication or marketing plan and be strategic in what information you distribute… and when. Remember that you only have the reader for a small amount of time. Why focus on something negative when you could be sharing positive news?
When posting, always think about what the first time reader would think of your content and ask yourself the following:
- Is the content informative?
- Is the content engaging?
- Is the content relevant to the product or service that you provide?
If the answer to any of these questions is no, then you should rethink your post.
You have the ultimate power to tell your story and connect with your audience. Take the time to do it the right way and you will keep your reader coming back time and time again.